Building Demand Before Day One. The Pre-Sale Formula for Gyms and Tutoring Franchises | Interview with Laura Ridley
Update: 2025-11-17
Description
I sat down with Laura Ridley from The Checklist Group. She’s helped franchises like Success Tutoring explode from a handful of sites to more than 160 territories.
We talked about why pre-sales matter, why most franchise owners lose momentum the moment they open the doors, and why lead addiction is killing growth.
Laura broke down Meta ads, UGC, avatar-specific campaigns and the massive gap in franchising; no one nurtures their leads properly.
We also dug into founder brands and why your old grainy testimonial video is probably hurting more than helping.
If you’re a franchisor trying to grow or just want your franchisees to stop flatlining, this episode will give you a few uncomfortable truths. The useful kind.
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